Logos, Photos, Templates, Colors, Fonts
Given the competitive environment of higher education, it is essential that Albany Law School present a single, succinct, and compelling story. To accomplish this we must create and maintain a single brand identity.
Albany Law School's brand defines who we are and what we do. It presents our voice to the world and helps us achieve our mission and vision. And your assistance is needed so we can maintain a clear, unified brand identity.
On these pages, you will find guidelines that outline our visual brand identity. These guidelines address the use of the law school's logos, colors, fonts, and seal.
All departments, centers, programs, and units are expected to implement these visual identity guidelines in all future communications projects. When existing printed materials are depleted, they should be replaced with new materials designed according to these guidelines.
We appreciate your cooperation in using these guidelines to embrace and promote a unified law school identity. After all, our brand is one of our most important assets!
Photography
Official Photos of Albany Law School events are available through flickr.com/photos/albanylaw. All photos are high-res, but if source files are needed contact communications@albanylaw.edu.
More information and tips for taking your own photos are here
Logos
Primary
- The most visible element in our brand identity system
- Crafted to be distinctive, memorable, readable and easily adapted for use in a wide range of media
- Must appear on all printed materials, typically on the front or back
- Cannot be recreated, altered or distorted in any way
If you can't find the file type you need contact communications@albanylaw.edu.
Downloads
PNGs
JPGs
Adobe Illustrator
Stacked
This logo should only be used when using the primary logo is unfeasible.
Downloads
PNGs
JPGs
Adobe Illustrator
Building
This logo should only be used when using the primary or stacked logos are unfeasible.
PNGs
JPGs
Adobe Illustrator
Clear Space Around Logos
- Always maintain clear space around the law school's logotype to separate it from text, images, or other graphic elements
- Minimum clear space should also be used to ensure sufficient space exists between the logotype and the edge of any page
Specific Department & Center Logos
Customized logotypes have been created that incorporates the different names of departments and centers. Each are available by emailing communications@albanylaw.edu.
To ensure consistency, units are not permitted to create unique, independent logos or marks.
Law School Seal
Use of the official seal of Albany Law School is reserved for official documents from the school president, such as diplomas, certificates, and legal documents.
Approval to use the seal for official University business may be granted by the Communications and Marketing Department at communications@albanylaw.edu.
The seal may be reproduced only from authorized reproductions and cannot be redrawn, re-proportioned, or modified in any way.
Color Palette
Our primary brand color is Albany Law Red. It is a hallmark of our visual brand and should play a leading role in all branded communications.
To bring variety and visual hierarchy to a layout, a limited secondary palette along with black, white, and neutral grays may also be used across all media. These colors have been chose for WCAG 2.1 AA compliance and accessibility best practices.
While the use of other colors is not prohibited, care should be taken that they do not overwhelm any composition or supplant Albany Red as the dominant color.
Consistent implementation of these guidelines ensures that our brand is both cohesive and immediately recognizable.
Fonts
Typography is an important element in the University’s brand identity system, and we have made the following type selections to best represent the University’s voice and to maintain a consistent tone throughout various communications.
Primary Fonts
- Adobe Garamond (serif): may be used for body text or headlines
- FreightSans Pro (sans serif): may be used for body text or headlines
Substitute Fonts
Use only when the primary fonts are not available
- Garamond (serif)
- Arial (sans serif)
Templates
Letterhead
Powerpoint
Download our PowerPoint Template
Event Posters
The Communications Department uses Canva.com to design many event posters. Examples of previous work:
