Alan Katzman ’84 says that there is no such thing as privacy when it comes to social media, but neglecting it as a marketing tool is the wrong career move.
As founder and managing member of Social Assurity LLC, Katzman has seen firsthand how the traditional hiring and college acceptance process has evolved.
“Interviews and reference checks were once the sole domain of determining whether a candidate is likeable,” he said. “Social media has since encroached onto this domain and now provides employers with an efficient and inexpensive way to assess a candidate before spending the time and money on an interview and background screening.”
More than 25 percent of school officials said they had looked up applicants on Facebook or Google, Katzman wrote in a Business Insider article titled “Why Ivy League Admissions Officers Have No Choice But to Google Applicants.” Of those officers screening applicants' social media profiles, he noted, 35 percent said they found something that negatively impacted an applicant's chances of getting in, nearly tripling from the year before.
He encourages clients to be visible, but be smart.
“If you are hidden from view or unidentifiable, you are missing out on the opportunity to be found,” he noted. “A balanced, thoughtful social media presence across networks can help candidates stand out in a crowded field.”